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With this groundbreaking text the Leicester school of Critical Marketing Studies establishes itself as a leading international force in the field. The authors lay down a foundational architecture for the teaching of critical marketing, dealing with questions of pedagogy and process in a uniquely informed fashion. Douglas Brownlie, Professor of Marketing, University of Stirling, UK
This book offers a provocative alternative approach to understanding marketing by providing students with historical, critical, and analytical skills Dr. Julie L. Ozanne, Sonny Merryman Professor of Marketing, Virginia Tech, US
Written by a team of renowned experts in the field, Marketing: a Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing. The authors successfully use examples and `real world' cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar.
Marketing: a Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.
This book offers a provocative alternative approach to understanding marketing by providing students with historical, critical, and analytical skills Dr. Julie L. Ozanne, Sonny Merryman Professor of Marketing, Virginia Tech, US
Written by a team of renowned experts in the field, Marketing: a Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing. The authors successfully use examples and `real world' cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar.
Marketing: a Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.
作者簡介
Nick Ellis, Senior Lecturer in Critical Marketing, University of Leicester
James Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester
James Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester
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