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目次
商品簡介
《商務英語閱讀》分為四大部分，每部分包括三個單元。第一部分為文秘實務，在詮釋秘書多重角色的同時，較為詳細地描述了文秘的具體工作，如會議的策劃和組織、人際溝通等。第二部分為國際貿易，介紹了國際貿易的基本概念、貿易術語以及國際貿易的支付方式。第三部分為市場營銷，闡述了營銷的概念、營銷組合、營銷策略和營銷計劃。第四部分為管理，其內容涉及管理者的職能、人力資源管理和生產質量管理等主題。
《商務英語閱讀》可作為高等院校經貿類專業、商務英語專業師生的教材，也可以作為其他有志于從事國際商務的各行人士的參考讀本。
《商務英語閱讀》可作為高等院校經貿類專業、商務英語專業師生的教材，也可以作為其他有志于從事國際商務的各行人士的參考讀本。
目次
Part ⅠSecretarial Practice
Unit One At the Office
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Two At a Meeting
Section A Text Understanding
Section B Speed Reading
Section C Case Study.
Section D Supplementary Reading
Unit Three Between Us
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part ⅡInternational Trade
Unit Four International Trade Foundations
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Five Export / Import Transaction
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Six International Payment
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅲ Marketing
Unit Seven What Is All about Marketing?
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eight Developing Marketing Mixes
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Nine Marketing Strategy and Plan
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅳ Management
Unit Ten Introduction to Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eleven Human Resource Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Twelve Production and Quality Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
參考文獻
Unit One At the Office
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Two At a Meeting
Section A Text Understanding
Section B Speed Reading
Section C Case Study.
Section D Supplementary Reading
Unit Three Between Us
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part ⅡInternational Trade
Unit Four International Trade Foundations
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Five Export / Import Transaction
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Six International Payment
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅲ Marketing
Unit Seven What Is All about Marketing?
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eight Developing Marketing Mixes
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Nine Marketing Strategy and Plan
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Part Ⅳ Management
Unit Ten Introduction to Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Eleven Human Resource Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
Unit Twelve Production and Quality Management
Section A Text Understanding
Section B Speed Reading
Section C Case Study
Section D Supplementary Reading
參考文獻
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