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WHAT I LEARNED FROM SAM WALTON: HOW TO COMPETE AND THRIVE IN A WAL-MART WORLD
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商品簡介
Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.
作者簡介
MICHAEL BERGDAHL worked with Sam Walton as Wal-Mart's director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo's Frito-Lay Division. Currently, Bergdahl is a full-time speaker and business coach—drawing on his twenty-seven years of business experience. He is the author of The 10 Rules of Sam Walton: Success Secrets for Remarkable Results, also published by Wiley.
目次
Foreword.
Preface.
Acknowledgments.
Introduction: Picking Wal-Mart’s POCKETS—Strategies and Tactics I Learned From Sam Walton.
Chapter 1: Pricing Strategies and Tactics.
Chapter 2: Operational Strategies and Tactics.
Chapter 3: Cultural Strategies and Tactics.
Chapter 4: Key Item/Product Strategies and Tactics.
Chapter 5: Expense Control Strategies and Tactics.
Chapter 6: Talent Strategies and Tactics.
Chapter 7: Service Strategies and Tactics.
Conclusion.
Appendix: Competitive Business Strategies and Tactics Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart.
Notes.
About the Author.
Index.
Preface.
Acknowledgments.
Introduction: Picking Wal-Mart’s POCKETS—Strategies and Tactics I Learned From Sam Walton.
Chapter 1: Pricing Strategies and Tactics.
Chapter 2: Operational Strategies and Tactics.
Chapter 3: Cultural Strategies and Tactics.
Chapter 4: Key Item/Product Strategies and Tactics.
Chapter 5: Expense Control Strategies and Tactics.
Chapter 6: Talent Strategies and Tactics.
Chapter 7: Service Strategies and Tactics.
Conclusion.
Appendix: Competitive Business Strategies and Tactics Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart.
Notes.
About the Author.
Index.
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