相關商品
商品簡介
目次
商品簡介
本教材的教學內容共十二個單元，每個單元由示範對話、學生對話、單項訓練、短文、視頻欣賞和錄音練習六個部分組成。第一部分的示範對話是每個單元的核心，它在內容上前后承接，主要圍繞美國商人馬庫斯到中國購買辦公家具、洽談作為湯普森南京公司北美代理這一主要情節展開，內容涉及付款、包裝、運輸、理賠、仲裁與合同簽署等外貿洽談中的重要環節。每個單元的第二至六部分，一方面鞏固課文中學習的內容、詞匯、句式與表達法，另一方面適當介紹製造業、旅遊業、時尚業、廣告、餐飲、媒體、動畫製作等多種商業活動的內容及常用的英語詞匯。 本教材遵循以學生為教學主體的理念，課文的呈現方式、練習設計與多媒體課件的功能等均體現了這一教學理念。課文的示範對話和與之配套的學生對話分別有文字版與動畫版，動畫生動、形象地表現了對話內容；文字版則配有詞匯與中文翻譯。每個單元有標注不同難度系數的練習。配套的多媒體課件使學生能在電腦上進行跟讀、模仿、角色扮演與錄音的訓練。這些有助于學生靈活、自主地安排學習與復習。
目次
Unit 1 Reception
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Lius Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and The King of Media
Video Clip: Lavinias Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonalds Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel （One）
Unit 5 Price
Model Dialogues
1 Setting the Manufacturers Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel (Two)
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Unit 8 Signing a Contract
Unit 9 Coming to a New Company
Unit 10 Working Together
Unit 11 Sales Promotion
Unit 12 Planning for the Future
附錄1 示範對話翻譯
附錄2 短文翻譯
附錄3 練習答案
附錄4 總詞匯表
參考文獻
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Lius Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and The King of Media
Video Clip: Lavinias Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonalds Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel （One）
Unit 5 Price
Model Dialogues
1 Setting the Manufacturers Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel (Two)
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Unit 8 Signing a Contract
Unit 9 Coming to a New Company
Unit 10 Working Together
Unit 11 Sales Promotion
Unit 12 Planning for the Future
附錄1 示範對話翻譯
附錄2 短文翻譯
附錄3 練習答案
附錄4 總詞匯表
參考文獻
您曾經瀏覽過的商品
購物須知
大陸出版品因裝訂品質及貨運條件與台灣出版品落差甚大，除封面破損、內頁脫落等較嚴重的狀態，其餘商品將正常出貨。
特別提醒：部分書籍附贈之內容(如音頻mp3或影片dvd等)已無實體光碟提供，需以QR CODE 連結至當地網站註冊“並通過驗證程序”，方可下載使用。
無現貨庫存之簡體書，將向海外調貨：
海外有庫存之書籍，等候約45個工作天;
海外無庫存之書籍，平均作業時間約60個工作天，然不保證確定可調到貨，尚請見諒。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。