商務英語讀寫教程 1（簡體書）

為了編寫這套教材，我們反復地學習了教育部高等學校英語教學大綱，訪問了畢業生用人單位，舉行了英語畢業生座談會，廣泛地聽取了師生的意見。 高等學校英語專業《英語教學大綱》指出：“我們也應當清醒地面對這樣一個現實，即我國每年僅需要少量外語與文學，外語與語言學相結合的專業人才以從事外國文學和語言學教學的研究工作，而大量需要的則是外語和其他相關學科——如外交、經貿、法律、新聞等結合的復合型人才，培養這種復合型外語及專業人才是社會主義市場經濟對外語專業提高的要求，也是新時代的要求。”我們將這一精神作為我們這套教材編寫的指導思想，并努力使這套教材達到這樣的目標： 1）教材內容要有較強的時代性、實用性、針對性、系統性。 2）安排好商務英語專業知識、語言訓練及文化背景知識。 3）教材要有利于培養學生英語思維力、創新力、語用能力。 4）運用任務型的教學方法，為學生自己學習提供平臺。

序
前言
Unit1 Financial New York
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit2 Harvard Business School
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit3 The Profit Sharing Program
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit4 History of Dow Jones Industrial Average
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit5 Should the UK Adopt the Furo Single Currency？
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit6 Multinational Companies:Good or Bad
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit7 The Salesmans Role in the New Buying Envirorment
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit8 Growth of the Canadian Forest Indeustry in the Nineteenth-Century
Unit9 E-mail and On-Iine Shopping
Unit10 Bill Gates——A Story of Success
Unit11 Jack Welch:My Parents
Unit12 The Development of Japanese Automobile Industry
Unit13 World Needs“Common Win”Economic Globalization
Unit14 How Wal-Mart Works
Unit15 KFC and Its Story
Unit16 Shopping in Paris
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