新編商務英語精獨4學生用書（簡體書）

《新編商務英語精讀(4)》為“新編商務英語系列叢書”之一。《新編商務英語精讀(4)》共10個單元，每單元由閱讀I(Reading T)、閱讀Ⅱ(ReadingⅡ)以及擴展性練習(Extended ActiVities)組成。《新編商務英語精讀(4)》旨在尋求語言能力培養和商務英語知識學習的最佳結合點，即在全面培養學生英語語言綜合能力的同時，熟悉各種商務活動，了解商務方面的知識。“新編商務英語系列叢書”適用于商務英語專業的學生。《新編商務英語精讀(4)》另配錄音磁帶。

Unit 1Advertisement
Reading IAdvertising
Reading 11 The Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure：Persuasion
Practical Reading：Language of Advertising
Basic Writing：Sentence Writing(I)
Additional Vocabulary
Business World
Humor Time

Uint 2Business Communication
Reading I How to Write Magnetic Sales Letters
Reading 11Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure：Expressions at the Post Office
PracticaI Reading：Leaflet：Swift Service
Basic Writing：Sentence Writing(II)
Additional Vocabulary
Business World
Humor Time

Unit 3 Organizational Cuitoure
Reading I The Organizational Culture and the Discourse
Commun ity
ReadingⅡHonda of America
Extended Activities
Function and Structure：Expressing Curiosity＆Asking for
Jnformation
Practical Reading：A Case Study
Basic Writing：Topic Sentence
Additional Vocabulary
Business World
Humor-rime

Unit4 Family
Reading IMagic of a Full Moon
Reading 11 The“New Father”——No Real Role Reversal
Extended Activities
Function and Structure：Explanation
Practical Reading：Advertisements for Properties
Basic Writing：Unity and Coherence
Additional Vocabulary
Business World
Humor Time

Unit 5Sightseeing
Reading IBig Fun
Reading 11Follow Summer Waterfalls
Extended Activities
Function and Structure：Expressions for Sightseeing
Practical Reading：Itinerary
Basic Writing：Paragraph Development
Additional Vocabulary
Business World
Humor Time

Unit 6 Public Relations
Reading I Public Relations
Reading 11A General Introduction to Publ ic Relations
Extended Activities
Function and Structure：Expressions at a Hotel
Practical Reading：Hotel Brochures
Basic Writing：Telephone Messages
Additional Vocabulary
Business World
Humor Time

Unit 7 Modern Offive
Reading I The Modern Office
ReadingⅡRule Number One：Clear That Desk
Extended Activities
Function and Structure：Receiving Guests
Practical Reading：the Communicative Processes
Basic Writing：Notes
Additional Vocabulary
Business World
Humor-rime

Unit 8 Production
Reading INew Process Designs
ReadingⅡThe Two Basic Methods of Production
Extended Activities
Function and Structure：Describing Products
PracticaJ Reading：Production Activities
Basic Writing：Memos
AdditionaJ Vocabulary
Business World
Humor-I-ime
Unit 9 Automobiles
Reading IOars：On a Road to Nowhere
ReadingⅡMerging Hand—made Oraftsmanship with World—class
Manufactur ing
Extended ActivitIes
Function and Structure：TraveJ by Car
Practical Reading：Car Ads
Basic Writing：E-mails
Additionaf Vocabulary
Business World
Humor Time
Unit 10 Insmanee
Reading I Types of Insurance
ReadingⅡBasic Insurance Concepts
Extended Activities
Function and Structure：ConversationaJ Strategies
PracticaJ Reading：Insurance Fbrm
Basic Writing：Fax

Additionaf Vocabulary
Business World
Humor Time
Appendix New Words
AppendixII Expressions
Appendix III Word Study
Appendix IV Special Use