Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their fun
Recently, emerging economies have contributed significantly to world economic growth and output. This Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three conti
The Changing Nature of Doing Business in Transition Economies uses a variety of national backgrounds to review the advancing business development of emerging economies and the impact of changing busin
The impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages, the struggle for finding ways to counterbalance for lat
Focuses on the extensive impact of emerging economies and firms on international business development. The strong players, such as Brazil, Russia, India and China, are joined by dynamically developing
The global business area has witnessed a remarkable radical change. The recent spectacular rise of emerging economy multinationals sets numerous questions requiring explanation and understanding. Succ
