FRESH IDEAS IN BROCHURE DESIGN

A"brochure" can be anything from a perfect-bound book to a self-cover trifold... from a tabloid-sized booklet to a miniature 2'/2" (6cm)-square foldout. Some brochure designers push the boundaries to the very limits for memorable results, while others come out just as successfully on the other end of the design spectrum with handsome, classic pieces.

You'll see both extremes (and everything in between) in this cutting-edge sampling of today's best brochure design, fresh from top studios around the country. Each piece includes a short description of the concept behind the design, production specs and often, cost and cost-cutting techniques. Fresh Ideas in Brochure Design features:

‧ low-budget solutions that don't look low budget
‧ proof through examples that annual reports don't have to be boring
‧ brochures pizzazzed with spot varnishing, fluorescent inks, die cuts, digital photo refinishing and other special production effects
‧ classic brochures that are straightforward and enduring
‧ environmentally-aware brochures featuring sisal bindings, recycled papers and other back-to-nature elements
‧ the best in brochure packaging and presentation— from folder kits to cardboard suitcases