Marketing Research Essentials
- ISBN13:9781119043072
- 出版社:John Wiley & Sons Inc
- 作者:Carl McDaniel; Roger Gates
- 裝訂/頁數:平裝/416頁
- 版次:9
- 出版日:2015/12/21
定 價:NT$ 9643 元
優惠價:90 折 8679 元
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- In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.
- The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.
- Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice
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