Big Sports, Big Business ─ A Century of League Expansions, Mergers, and Reorganizations

ISBN13：9780275991340
出版社：Greenwood Pub Group
作者：Frank P. Jozsa Jr.
裝訂／頁數：精裝／181頁
規格：23.5cm*16.5cm*1.9cm (高/寬/厚)
出版日：2006/10/30
關鍵字： Big Sports, Big Business ─ A Century of League Expansions, Mergers, and Reorganizations、 Big、 Sports、 Business、 Century、 of、 League、 Expansions、 Mergers、 and、 Reorganizations、 Greenwood Pub Group、 Frank P. Jozsa Jr.、外文書、生活風格、運動與休閒、 Production、

杜威圖書分類： Production

定價：NT$ 3025 元

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The Expos' move from Montreal to Washington, DC, and subsequent rebirth as the Nationals, was one of the sports success stories of 2005. As a result of the move, the team has enjoyed significant increases in home attendance and cash flow, broadcast revenues, and market valuation. This is but one example of the impact of sports league reorganization, a phenomenon as old as the leagues themselves. Frank Jozsa takes us on a tour, from the 1870s to the present, of the expansions and mergers, relocations and transfers that are constantly shifting the professional sports landscape. Incorporating concepts from economics, demographics, management, and marketing, he explains the successes and failures of such efforts in baseball, football, basketball, hockey, and soccer, including their effects on team competitiveness, market share, and prosperity--and their impact on the communities in which they operate. Arguing that professional sports teams are "profit-maximizing businesses," Jozsa's analysis sheds light on the economics, culture, and politics of sports as big business, as decisions are made and implemented, and offers an insightful perspective on both the history and future of sports franchises.

作者簡介

Frank P. Jozsa Jr. is Associate Professor of Economics and Business Administration at Pfeiffer University, where he has taught courses in the graduate studies program since 1991. He has written extensively on issues of sports business and economics, including articles in Athletic Business, the Carolina Journal, and theWall Street Journal Review of Books. He is co-author of Relocating Teams and Expanding Leagues in Professional Sports (Quorum, 1999), and author ofSports Capitalism, Baseball, Inc., and American Sports Empire (Praeger, 2003).