90折
Experiences of Emerging Economy Firms
- ISBN13：9781137472274
- 出版社：Palgrave Macmillan
- 作者：Marin Marinov (EDT)
- 裝訂／頁數：精裝／224頁
- 規格：21.6cm*13.8cm (高/寬)
- 版次：1
- 出版日：2015/04/22
定 價：NT$ 5500 元
優惠價：90 折 4950 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts. For example, firms must be able to overcome the liability of foreign and emerging issues when they expand their activities in various contexts, enter, exit, and re-enter overseas markets; they have to overcome institutional barriers, adapt the cultural challenges in foreign markets, undergo the impact of large multinational firms from developed economies and experience the impact of home institutions and government policies. This ground breaking and illuminating title presents issues of theoretical and practical significance, thus challenging existing paradigms of firm internationalisation.
作者簡介
Marin Alexandrov Marinov is Professor of International Business and Management at the University of Gloucestershire, UK and Visiting Professor at Aalborg University, Denmark. He has held academic positions in 12 countries worldwide, conducted extensive research, consulted multinational firms and national governments. The co-author of Corporate Foresight and Strategic Decisions, published by Palgrave, he has published thirteen books and more than ninety articles.
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