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Doing Research in Business and Management: An Introduction to Process and Method

ISBN13：9780761959502
出版社：SAGE Publications UK
作者：Dan Remenyi; Brian Williams; Arthur Money; Ethen Swartz
裝訂：平裝
出版日：1998/09/14
關鍵字： Doing Research in Business and Management: An Introduction to Process and Method、 Doing、 Research、 in、 Business、 and、 Management、 An、 Introduction、 to、 Process、 Method、 SAGE Publications UK、 Dan Remenyi、 Brian Williams、 Arthur Money、 Ethen Swartz、外文書、商業財經、 General management、

杜威圖書分類： General management

定價：NT$ 5335 元

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商品簡介

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.