Selling To The New Elite

ISBN13：9780814416532
出版社：AMERICAN MANAGEMENT ASSOCIATION
作者：Kraus
裝訂：平裝
出版日：2011/02/09
關鍵字： Selling To The New Elite、 Selling、 To、 The、 New、 Elite、 AMERICAN MANAGEMENT ASSOCIATION、 Kraus、外文書、 General management、

杜威圖書分類： General management

定價：NT$ 992 元

優惠價：90 折 893 元

庫存：5

可得紅利積點：26 點

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商品簡介

Based on unprecedented research, "The New Elite" took a behind-the-scenes look at members of America's most powerful and influential class, what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique its interest, and convert it into a loyal customer base.

作者簡介

STEPHEN KRAUS is vice president of Harrison Group, where he provides senior leadership to the company’s wealth consultancy.

JIM TAYLOR is vice chairman of Harrison Group, one of the country’s most respected marketing firms, and a widely recognized marketing expert. His clients include American Express, Chanel, UBS Private Wealth Management, and Neiman Marcus.

DOUG HARRISON founded Harrison Group in 1996 and has developed branding strategies for Coca-Cola, Microsoft, Louis Vuitton, Four Seasons, Bank of America, and other impressive companies. Taylor and Harrison are the authors of The New Elite.