大學商務英語綜合教程：學生用書3（簡體書）

《大學商務英語綜合教程:學生用書3》本教程為普通高等教育“十一五”國家級規劃教材，選材涵蓋當今國際經濟貿易和商務的重要領域，內容實用、場景典型、時代感強、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能的訓練，注重培養學生的實際應用能力。每個單元重點討論、分析一個商務專題，由“導人活動”、“閱讀活動”、“案例討論”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性并重的原則，以利激發學生的學習熱情和實踐欲望。
本教程適合大學商務英語專業的學生及準備參加bec(business english certificates)等商務英語考試的人員使用。

Unit one careers
lead-in
reading: the four stages of the modern career revisited
case discussion
relevant extension

Unit two entrepreneurship
lead-in
reading:optimism knows no slowdown
case discussion
relevant extension

Unit three business planning
lead-in
reading: planning success
case discussion
relevant extension

Unit four product quality
lead-in
reading: beware the product death cycle
case discussion
relevant extension

Unit five public relations
lead-in
reading: winning the pr wars
case discusston
relevant extension

Unit six corporate culture
lead-in
reading: the cult of three cultures
case discussion
relevant extension

Unit seven employee motivation
lead-in
reading: it s payback time
case discussion
relevant extension

Unit eight management
lead-in
reading: shaping strategy in a world of constant disruption
case discussion
relevant extension

Unit nine mergers & acquisitions
lead-in
reading: why ebay is buying skype
case discussion
relevant extension

Unit the investment
lead-in
reading: driven to collaboration
case discussion
relevant extension
附錄1 glossary
附錄2 phrases & expressions
附錄3 writing file