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《外貿英文函電》適用于高職高專國際經濟與貿易、商務英語、電子商務、市場營銷、工商管理等財經類專業的教學,也可供從事外貿業務活動的從業人員自學或參考用。
目次
Unit 1 Introduction
1.1 Several Important Principles of Good Writing
1.2 The Structure and Layout of a Business Letter
Samples
Discussion
Practice
Skill Training
Task 2 Preparation of Business
Unit 2 Estabishing Business Relations
Relevant Knowledge
Useful Sentences
Specimen Letters
2.1 Importer Writes to the Exporter(1)
2.2 Exporter Writes to the Importer
2.3 Importer Writes to the Exporter(2)
Discussion
Practice
Skill Training
Task 3 Negotiation of Business
Unit 3 Inquiry
Relevant Knowledge
Useful Sentences
Specimen Letters
3.1 First Inquiry
3.2 Specific Inquiry (1)
3.3 General Inquiry
3.4 Specific Inquiry (2)
Discussion
Practice
Skill Training
Unit 4 Offer
Relevant Knowledge
Useful Sentences
Specimen Letters
4.1 Non-firm Offer(1)
4.2 Firm Offer(1)
4.3 Non-firm Offer (2)
4.4 Finn Offer(2)
Discussion
Practice
Skill Training
Unit 5 Counter-offer
Relevant Knowledge
Useful Sentences
Specimen Letters
5.1 Counter-offer——Price(1)
5.2 Counter-offer——Payment
5.3 Counter-offer——Price(2)
5.4 Reply to the Counter——Offer
5.5 Counter-offer——Quantity
Discussion
Practice
Skill Training
Unit 6 Acceptance
Relevant Knowledge
Useful Sentences
Specimen Letters
6.1 Place an Order (1)
6.2 Confirm Supply
6.3 Send a Contract
6.4 Place an Order (2)
Discussion
Practice
Skill Training
Unit 7 Contracts and Agreements
Relevant Knowledge
Useful Sentences
Specimen Letters
7.1 Sales Contract
7.2 Purchase Confirmation
7.3 Exclusive Agency Agreement
Discussion
Practice
Skill Training
Task 4 Implementation of Contract
Unit 8 Establishing and Amending an L/C
Relevant Knowledge
Useful Sentences
Specimen Letters
8.1 Urge the Establishment of an L/C (1)
8.2 Urge the Establishment of an L/C (2)
8.3 Reply to the above Letter
8.4 Extend the L/C
8.5 Amend the L/C (1)
8.6 Amend the L/C (2)
8.7 Change the Payment Term
Discussion
Practice
Skill Training
Unit 9 Chartering Ship and Effecting Shipment
Relevant Knowledge
Useful Sentences
Specimen Letters
9.1 Inquire Freight (1)
9.2 Inquire Freight (2)
9.3 Inquire Freight (3)
9.4 Reply (1)
9.5 Shipping Instruction
9.6 Urging Shipment
9.7 Reply (2)
9.8 Shipping Advice
Discussion
Practice
Skill Training
Unit 10 Covering Insurance
Relevant Knowledge
Useful Sentences
Specimen Letters
10.1 Apply for Insurance
10.2 Confirm Having Covered Insurance
10.3 Ask for Additional Insurance
10.4 Insurance Policy
Discussion
Practice
Skill Training
Unit 11 Making a Complaint and Claim
Relevant Knowledge
Useful Sentences
Specimen Letters
11.1 Complaint and Claim——Inferior Quality
11.2 Complaint and Claim——Wrong Articles and the Inferior Quality
11.3 Reply
Discussion
Practice
Skill Training
Task 5 Other Letters Writing
Unit 12 Seeking and Asking to Be an Agent
Relevant Knowledge
Useful Sentences
Specimen Letters
12.1 Seek an Agent
12.2 Reply(l)
12.3 Ask to Be an Agent
12.4 Reply(2)
12.5 Reply(3)
Discussion
Practice
Skill Training
Unit 13 Congratulation and Appreciation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
13.1 Congratulation Letter(1)
13.2 Congratulation Letter(2)
13.3 Appreciation Letter(1)
13.4 Appreciation Letter(2)
Discussion
Practice
Skill Training
Unit 14 Promotion and Invitation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
14.1 Promotion (1)
14.2 Promotion (2)
14.3 Invitation ( 1 )
14.4 Invitation (2)
14.5 Reply to Invitation
Discussion
Practice
Skill Training
Unit 15 Job-application Writing
Relevant Knowledge
Useful Sentences
Specimen Letters
15.1 Cover Letter
15.2 Resume
15.3 Follow-up Letter
Discussion
Practice
Skill Training
Task 6 Integrative Writing Skill Training
Relevant Knowledge
Letter Writing
Bibliography
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