THE POCKET SALES MENTOR：PROVEN SALES STRATEGIES AT YOUR FINGERTIPS
- ISBN13：9780071475877
- 出版社：Mcgraw-Hill; Inc.
- 作者：GERHARD GSCHWANDTNER
- 裝訂：精裝
- 出版日：2006/09/01
商品簡介
Whether you're in the field or back at your desk, The Pocket Sales Mentor gives you the expertise to handle every aspect of the sales process, including ways to
- Make presentations that win over every customer and market
- Build relationships that keep clients coming back
- Use voice mail, e-mail, and other correspondence to effectively sell when you're not there
- Write creative sales letters and proposals for every transaction
- Negotiate to make the best deal possible
- Handle price and other common objections
- Turn every obstacle into an opportunity to sell
Everyone can use a professional mentor. The Pocket Sales Mentor gives you one at your side, to help you tackle every sales challenge that comes your way. You'll stay motivated, passionate, and confident during every sale-and every step in your career.
作者簡介
Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success Library and more information about the magazine, visit SellingPower.com.
目次
2. Cold Calls
3. Voicemail
4. Sales Letters
5. Email Selling
6. Proposals
7. Trade Shows
8. Surveys
9. Qualifying Leads
10. Relationship Building
11. Gate Keepers
12. Competition
13. Uncover Needs
14. Sell Value
15. Presentations
16. Selling Psychology
17. Negotiating
18. Objections
19. Closing
20. Up-selling
21. Follow-up
22. Time Management
23. Travel
24. Self-motivation
25. Success Principles
26. Manage your Boss
27. Manage your Stress
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