Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, m
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook i
Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, m
Aimed at Western business students and managers this book offers a framework for understanding Chinese business culture and a practical guide to business practices, market conditions, organizations, n
Aimed at Western business students and managers this book offers a framework for understanding Chinese business culture and a practical guide to business practices, market conditions, organizations, n
