A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting s
"A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways."---New York Times"A unique and compulsively readable look a
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting s
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.?In a word, you “click.”?From the bestselling authors of Sway, Click
Forty-one-year Army veteran General (Ret.) Martin Dempsey and forty-one-year-old UC Berkeley Associate Professor Ori Brafman have been friends for almost ten years. Though they have almost nothing in
The co-author of the best-selling The Starfish and the Spider outlines professional strategies that reveal how efficient organizations from Fortune 500 companies to the U.S. Army are benefitting from
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.?In a word, you “click.”?From the bestselling authors of Sway, Click
If you cut off a spiderA's head, it dies; if you cut off a starfishA's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders
After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional
