Corporate icons, star athletes, entertainers—they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your
This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.In today's job market, competition is fierce. After college many graduates fall back
"Whether you need a total career makeover or just a little refining around the edges, [Kaputa] will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read."—
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin wit
