Graduate to a Great Career ─ How Smart Students, New Graduates and Young Professionals Can Launch Brand You
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This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right.
In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?
Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries.
Graduate to a Great Career will give you the tools you need to surviveand show you how to thriveby creating "Brand You".
Catherine Kaputa, award-winning author and founder of SelfBrand, a personal branding and development company, is a Harvard graduate who learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. A successful branding strategist and speaker, Catherine later led the "I ? NY" campaign at Wells, Rich, Greene. She resides in New York City, New York.
作者簡介
She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the 'I Love New York' campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney.
Having taught a course in branding at NYU's Stern School of Business, she resides in NYC. For more information about SelfBrand and Catherine's work, please visit www.selfbrand.com
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