The author presents his externally oriented business strategy in which managers analyze their industry environments using "competitive intelligence" to develop "early warnings" about emerging structur
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warni
This is a bare-knuckled, reality-based, tough-love book about real life at a large company. Rather than contribute to the list of career books on the shelves today (you know the ones that are full of
