Business War Games ― How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
- ISBN13：9781601632814
- 出版社：Career Pr Inc
- 作者：Benjamin Gilad
- 裝訂／頁數：平裝／224頁
- 規格：21cm*13.3cm (高/寬)
- 出版日：2008/08/01
商品簡介
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.
Business War Games will show you in steps and practical detail:
- How to decide if war gaming is right for you
- Which decisions call for war gaming
- How to prepare, organize, and run a realistic and inexpensive war game
- How to predict competitor moves with accuracy and little information
- Why you do not need computers, consultants, software, or a PhD in math to do it well
This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
作者簡介
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。