Trading For Dummies, 4th Editionis a book for investors who want to take their portfolio to a higher level. While they may have some knowledge and realized some gains from the market, they will now le
Marketing has rapidly evolved in the past years: New marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organiz
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members throug
The easy way to come to grips with Sage 50 AccountsWritten by a Sage 50 Accounts expert and packed with step-by-step instructions, this hands-on, accessible guide is the easiest way to master this pop
Innovate, adapt to change and succeed in business with lean startup techniquesWhether you're just starting a business or a business leader looking to promote innovation in your company,Lean Startup Te
Discover how to set up a sophisticated support center for your business in a matter of a few hours with Salesforce Service Cloud For Dummies. Service executives, managers, support agents, and system a
Outlines the key concepts of this strategy and provides tools and techniques for implementing Lean Six Sigma with guidance on policy deployment, information on managing change, and useful methods for
The tools you need to enrich the performance-appraisal experience as you streamline the process Whether you're a manger looking to implement employee appraisals for the first time, concerned with imp
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts a
The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how ca
Improve your efficiency -- and bring in big profits! Need help implementing or understanding Six Sigma? Want to take this powerful problem-solving methodology and apply it to your business? Six
Get more bang for your buck in the commodities market and start trading todayWhile Wall Street has been troubled, commodity markets have been soaring. Since 2002, commodities have outperformed every o
In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative i
If you’re like most people, you want to be sure that, once you’ve passed on, no more of your property and money will be lost to the government than is absolutely necessary. You want to kno
“Refreshingly irreverent and lucidly written…go for it whether you’re a wannabe or an old pro!” – James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies. “Whethe
Explains how to develop an advanced investment plan for taking advantage of wealth-building opportunities, describing the intricacies of exchange-traded funds, small-cap stocks, options, combination s
Your one-stop guide to understanding MicroeconomicsMicroeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise ex
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all
Sell your house in any market Whether you're selling your home yourself or using a realtor, this helpful guide offers all the information you need to make an otherwise-stressful undertaking go smoothl
