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Bob Ryan (1)
Christopher Nobes (1)
Colin Hales (1)
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Rory Maclellan/ Ronnie Smith (1)
Ros Jay (1)
Roy Dodge (1)
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Economics in a Business Context
滿額折
作者:Colin Haslam; Alan Neale; Sukhdev Johal  出版社:PBKCNGLE  出版日:1999/12/01 裝訂:平裝
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a val
定價:2293 元, 優惠價:1 2293
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Public Relations ― Principles and Practice
滿額折
作者:Philip Kitchen  出版社:PBKCNGLE  出版日:1997/04/01 裝訂:平裝
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theori
定價:2743 元, 優惠價:1 2743
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International Purchasing and Management
滿額折
作者:Alan E. Branch  出版社:PBKCNGLE  出版日:2001/10/01 裝訂:平裝
It is appropriate that at a time of enormous change and opportunity in the international trade scene and procurement environment that Alan Branch has chosen to write International Purchasing and Manag
定價:2608 元, 優惠價:1 2608
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Readings in Microeconomic Theory
滿額折
作者:Manfrede LA Manna  出版社:PBKCNGLE  出版日:1997/08/01 裝訂:平裝
Readings in Microeconomics is principally a selection of significant contributions to the field of Microeconomics and the articles have been selected for their readability and for the intellectual sti
定價:2653 元, 優惠價:1 2653
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Strategic Accounting for Management
滿額折
作者:Bob Ryan  出版社:PBKCNGLE  出版日:1995/04/01 裝訂:平裝
Strategic Accounting for Management is designed for management students at post-graduate business schools and on executive MBA courses. It takes current trends in management accounting and develops a
定價:2653 元, 優惠價:1 2653
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Managing Telework
滿額折
作者:Kevin Daniels; David Lamond; Peter Standen  出版社:PBKCNGLE  出版日:2000/03/01 裝訂:平裝
Edited by three teleworkers with extensive experience as researchers and consultants Managing Telework provides an integrated and comprehensive account of the human resource management of teleworkers.
定價:2428 元, 優惠價:1 2428
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Employment Law ― A Guide for Human Resource Management
滿額折
作者:Beryl Grant  出版社:PBKCNGLE  出版日:2001/12/01 裝訂:平裝
Students of Human Resource Management and professional managers often find the legal aspect of their study or work overly complex. This comprehensive text provides an invaluable resource to these grou
定價:2743 元, 優惠價:1 2743
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Managing in Virtual Organizations
滿額折
作者:Malcolm Warner; Morgen Witzel  出版社:PBKCNGLE  出版日:2003/12/01 裝訂:平裝
The virtual organization is a new and dynamic form of organization which is threatening to challenge more conventional forms of business organization. The benefits of this form of working are enormous
定價:1888 元, 優惠價:1 1888
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Success in Sight ― Visioning
滿額折
作者:Andrew Kakabadse; Frederic Nortier; Nello-Bernard Abramovici  出版社:PBKCNGLE  出版日:1998/07/01 裝訂:平裝
Smart Strategies Series This is a book of business strategy that draws together definitions and views on a hot new topic - visioning. Increasingly managers and firms, world-wide, are realising that th
定價:1888 元, 優惠價:1 1888
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Introduction to Financial Accounting
滿額折
作者:Christopher Nobes  出版社:PBKCNGLE  出版日:1997/05/01 裝訂:平裝
The revised edition of this successful textbook continues to provide non-specialist students of financial accounting with a comprehensive and relevant approach to the subject that takes on board the i
定價:2293 元, 優惠價:1 2293
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Comparative Industrial Relations ― An Introduction to Cross-national Perspectives
滿額折
作者:Ron Bean  出版社:PBKCNGLE  出版日:1994/05/19 裝訂:平裝
This is the second edition of a well-established student text giving a thematic and analytical treatment to the comparative and international aspects of industrial relations. By surveying, integrating
定價:2203 元, 優惠價:1 2203
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Managing Through Organization
滿額折
作者:Colin Hales  出版社:PBKCNGLE  出版日:2000/08/01 裝訂:平裝
This innovative text provides a comprehensive and balanced review of approaches to work organization in one accessible volume. By synthesising a number of theories, Colin Hales concludes that organiza
定價:2563 元, 優惠價:1 2563
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Group Financial Statements
滿額折
作者:Roy Dodge  出版社:PBKCNGLE  出版日:1995/12/21 裝訂:平裝
This book is specially designed to be used as a tool for independent study and as a conventional course textbook. Interactive learning activities throughout the text enable students to develop technic
定價:2068 元, 優惠價:1 2068
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Marketing Changes
滿額折
作者:Susan Hart (EDT)  出版社:PBKCNGLE  出版日:2003/06/01 裝訂:平裝
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another 'capstone' or 'honours' course in the su
定價:2428 元, 優惠價:1 2428
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Market Research in Action
滿額折
作者:Michael Roe  出版社:PBKCNGLE  出版日:2004/10/30 裝訂:平裝
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product de
定價:2338 元, 優惠價:1 2338
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Global Business Strategy ― An Introduction
滿額折
作者:Robin John (EDT); Grazia Letto Gilles  出版社:PBKCNGLE  出版日:1996/12/01 裝訂:平裝
Global Business Strategy looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to
定價:2338 元, 優惠價:1 2338
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The Seven Deadly Skills of Managing
滿額折
作者:Ros Jay  出版社:PBKCNGLE  出版日:1998/11/01 裝訂:平裝
The Seven Deadly Skills of Management is directed at people starting up or already involved in management, from first time managers to middle managers. An essential tool for the business person who wa
定價:1528 元, 優惠價:1 1528
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Operations and Quality Management
滿額折
作者:Sam Ho  出版社:PBKCNGLE  出版日:1999/05/01 裝訂:平裝
Operations and Quality Management provides a systematic and proven way of acquiring business excellence through sound and practical operations and total quality management implementation. It links the
定價:2158 元, 優惠價:1 2158
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Tourism in Scotland
滿額折
作者:Rory Maclellan; Ronnie Smith  出版社:PBKCNGLE  出版日:1998/06/01 裝訂:平裝
This collection of key papers from leading subject experts provides an authoritative introduction to Scotland's largest industry, Tourism. The book is an essential purchase for business and tourism li
定價:2968 元, 優惠價:1 2968
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Managing Your Finances
滿額折
作者:Thomas W. McRae  出版社:PBKCNGLE  出版日:1997/05/01 裝訂:平裝
Managing Your Finances explains to readers with a limited knowledge of finance how they can design their own investment portfolio, arrange their own pension, identify their insurance needs and select
定價:2428 元, 優惠價:1 2428
無庫存,下單後進貨(到貨天數約30-45天)

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