Management For Dummies, 2nd Edition has been updated to include the latest trends in management thinking, updates on management software and technology andincludes brand new sections covering globa
This book asks what might be required of “a new sociology of work” and why such a project is vital for understanding people’s working lives at the start of the twenty-first century. A collection of
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the
Fast track route to the effective management of flexible workers and working arrangementsCovers the key areas of managing the flexible workforce from attitude formation and leadership, direction and m
Fast track route to understanding the opportunities and consequences of engaging in organization and individual development as a core business strategyCovers the key areas of investment, appraisal, an
Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activitiesCovers the key areas of strategic, marketing and financial prioriti
Fast track route to mastering all aspects of stress management Covers all the key techniques for reducing stress in yourself and your organization, from managing conflict to dealing with bullying and
Your hands-on introduction to modern business and business educationWhether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummie
Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism
Frederick Douglass (1818-95) was not the only fugitive from American slavery to visit Scotland before the Civil War, but he was the best known and his impact was far-reaching. This book shows that add
