Reveals the megabrand Coca-cola's innovative approach to business through design. This book shows how any business can use the same approach to get to the next level. It is suitable for managers in la
Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-s
Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, crea
