In a textbook for an undergraduate mass-communication course, Sparks (communications, Purdue U.) introduces theories in the context of research findings--an approach he finds keeps students interested
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal na
The ninth edition of A First Look at Communication Theory justifies again the program¦s enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students
The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who ar
