"While there is a large number of [marketing and tourism] books," the authors assert "these books largely fail to acknowledge that collaboration is now an integral component of tourism marketing strat
This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, inte
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many
Prepublication Special: $204.00 A15% savings through October 31, 2015Thereafter: $240.00Tourism is the world’s fastest growing industry, and impacts globally upon ecology, economies, peoples, cultures
Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular medi
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many
