Where do design principles come from? Are they abstract “rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives
By focusing on a wide range of reading and study skills required in the academic world, Reading and Study Skills gives instructors the flexibility to address student needs that might otherwise require
The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US,
Video Games offers a highly visual, example-led introduction to the video game industry, its context and practitioners. Filled with full-color, illustrated interviews and case studies, Bossom and Dunn
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purp
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts.Sketching for Animation offers a wealth of examp
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can
Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design.Using a raft of examp
Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synedoche to describe visual things. But there is anoth
The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing f
Adobe Photoshop and Illustrator are now essential tools for textile and fashion design professionals. Though not devised specifically for these industries, the brilliant design of these applications a
Richly illustrated with examples from classic and contemporary films, The Fundamentals of Animationpresents each stage of the animation production process in an engaging visual style and provides an h
Fashion lives and dies by stories. Using the premise 'telling the stories of fashion', Fashion Promotion in Practiceboth instructs and inspires readers by examining and analyzing contemporary promotio
This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the de
Drawing from surveys undertaken across international design institutions, Fashion Design Process establishes key approaches to fashion design and methods of working through the design process. Nine
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of exam
