Preparing business students to participate in a cross-cultural arena has presented the academic community with challenges that were compounded by the existing challenge of a fast-evolving generational
Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is
Virtually every business seeks to increase its profit, but few business leaders realize that a universal law governs profit from customers. You may be applying the 80/20 rule to sales, quality control
Managers and analysts routinely collect and examine key performance measures over time to better understand their operations and make forecasts of those measures in the future. Although some technique
The focus on new products development and brand-based strategies has led many companies to overlook the fact that, ultimately, revenues come from customers. Contrary to this practice, the concept of C
This book gives you the keys to survival and success as your career progresses from one job to the next in the same organization or in different organizations—be they for-profit, nonprofit, government
Effective Leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader s and the organization s goals
