Business success is usually reliant on being able to get along with people. No matter what the role in an organization, the ability to influence, persuade, change, motivate and encourage others to act
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and f
Teams are everywhere - business, industry, schools, hospitals and government. There are executive, management and cross-functional teams, as well as teams formed for specific tasks and projects. But w
The ultimate guide to preparing for the interview process, maintaining focus, handling difficult questions, and maximizing your chances of landing that dream job.Whether you’re a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting―from being aware of your own strengths and weaknesses, through to knowing the questions to ask that will ensure you are remembered after the interview is over.Whether it is in person, on the telephone or via a video conference, Get That Job: Interviews will prepare you for even the toughest interview―including tips on preparation and pre-interview research, strategies for different types of interview, advice on staying calm under pressure, and ways to cope with the questions from hell.Part of the Business Essentials series from Bloomsbury Business, Get That Job: Interviews is one of a new
Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online.
This book offers clear advice and practical suggestions to help you work out your priorities, reduce your stress levels, and identify the positive steps that can make your life easier.If you feel overwhelmed by the constant juggling of different areas of your life, this book can help. There's so much pressure on many people today to succeed at work that sometimes “real life” tends to take a backseat. With the rise in flexible working and increased options to work from home, the boundaries can become even more blurred, and your relationships with friends, family, partner, and children can all suffer as you try to cram everything into a normal day.Whether you want to reevaluate and improve your current situation, or opt for a complete change of scene with a career break, Balance Your Life and Work will help you to make all the right moves. Containing step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, summarie
The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator.Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. The competitive business landscape demands a high level of communication skills and a deep awareness of not only what we say, but also how we deliver it. In this era of digital communication and information overload, clear messaging has never been more vital―and personal credibility has never been more valuable.From a Professor of Communication and a seasoned Communication Strategist, InCredible Communication brings 75 years’ combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores
Every year thousands of ambitious individuals embark on a career in finance, attracted by its potential to offer meaningful work, good remuneration and professional advancement. Yet finance is also a
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing is a concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. It draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.Social and technological developments have transformed both the nature and effect of marketing. Previously, large sums of money could almost guarantee that a new campaign will be noticed, or that new branding will become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratise
An approachable and motivational guide for professionals looking to improve their communication and networking skills.In a world where human interactions and behaviour are more pivotal than ever to business success, Working With Influence sets out ten easy-to-apply principles, based on robust behavioural science, for influencing people and outcomes in both physical and digital workplace scenarios. It provides ambitious early to mid-career professionals with a set of actionable principles which will help them kick-start, accelerate or transform their careers.Technology is taking over the most basic jobs and is becoming the primary medium through which we interact with colleagues and clients, so it is crucial for us to understand how to influence others and stand out in this new digital landscape. Further, with the hugely competitive and unpredictable nature of the job market and the unstable economy, early career professionals understand that they will need to improve their qualitative
All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business - turning it into an enduring success - it becomes much more difficult to mana
Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass--the solid value system that will then anchor the reader in their professi
The Awareness Code is a ground-breaking guide to increasing your psychological awareness and enhancing your business leadership skills. Through the frameworks, case studies and guidance found in this book, you will develop a style of leadership that will lead to clarity, productivity and drive on both an individual and collective basis. This is a valuable asset for active and emerging leaders at every level of seniority across all sectors - from CEOs and politicians to teachers and line managers.The ‘awareness code’ blueprint explicitly defines the attitudes and behaviours that limit our capabilities, while simultaneously clarifying how you can fully harness the characteristics and outlooks that will lead to long-lasting success. This is an essential guide that provides unprecedented insights into the secret powers behind effective leadership.
The story of how Rupert Murdoch's Sky became one of Britain's most successful companies and the hottest property in global entertainment.Featuring interviews with key individuals and stakeholders from
In 1946, the World Health Organization defined health as: "a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity." Until now, no one has defin
