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10筆商品,1/1頁

1.顧客關係管理

作者:WILLIAM G. ZIKMUND  出版社:滄海  出版日:2005/01/01

有關顧客的過去、現在,以及未來潛在顧客的資訊,是有效的策略計畫之核心。 為有效發展與整合以顧客為基礎之策略,成功的主管必須了解行銷概念與資訊系統架構。本書從行銷策略與資訊科技方面,探索顧客關係管理(CRM)之意涵,讀者將能予以結合,且創造有效的顧客關係管理系統。

定價:400元   優惠價: 95380

庫存:1

2.Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World

作者:William G. Zikmund; Michael D'Amico  出版社:South-Western Pub PBKSOHAL  出版日:2001/03/01

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships.

定價:7318元   優惠價: 96586

無庫存,下單後進貨(採購期約45個工作天)

3.Exploring Marketing Research + Qualtrics Printed Access Card

作者:Barry J. Babin; William G. Zikmund  出版社:Cengage Learning  出版日:2015/04/03 裝訂:精裝

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students

  優惠價:17238

無庫存,下單後進貨(採購期約45個工作天)

4.Essentials of Marketing Research

作者:William G. Zikmund; Barry J. Babin  出版社:South-Western Pub PBKSOHAL  出版日:2009/04/24

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collecti

定價:7318元   優惠價: 96586

無庫存,下單後進貨(採購期約45個工作天)

5.Exploring Marketing Research

作者:William G. Zikmund; Barry J. Babin  出版社:South-Western Pub PBKSOHAL  出版日:2009/03/16 裝訂:精裝

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as manage

定價:11698元   優惠價: 910528

無庫存,下單後進貨(採購期約45個工作天)

6.Exploring Marketing Research

作者:William G. Zikmund; Barry J. Babin  出版社:Cengage Learning  出版日:2009/03/04 裝訂:精裝

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as manag

  優惠價:12478

無庫存,下單後進貨(採購期約45個工作天)

7.Business Research Methods

作者:William G. Zikmund; Barry J. Babin; Jon C. Carr; Mitch Griffin  出版社:Cengage Learning  出版日:2012/03/12 裝訂:精裝

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating r

  優惠價:16158

無庫存,下單後進貨(採購期約45個工作天)

8.Business Research Methods

作者:William G. Zikmund; Barry J. Babin; Jon C. Carr; Mitch Griffin  出版社:South-Western Pub PBKSOHAL  出版日:2009/08/05 裝訂:精裝

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demons

定價:9758元   優惠價: 98782

無庫存,下單後進貨(採購期約45個工作天)

9.Essentials of Marketing Research

作者:Barry J. Babin; William G. Zikmund  出版社:Cengage Learning  出版日:2015/04/01 裝訂:平裝

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essen

  優惠價:12118

絕版無法訂購

10.Essentials of Marketing Research + Qualtrics Printed Access Card

作者:William G. Zikmund; Barry J. Babin  出版社:Cengage Learning  出版日:2013/04/30 裝訂:平裝

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Reade

定價:12868元   優惠價: 911581

絕版無法訂購