The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select
The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nation
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Sinc
Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the nea
