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Co-creating Brands ― Brand Management from a Co-creative Perspective
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1.Co-creating Brands ― Brand Management from a Co-creative Perspective

作者:Nicholas Ind; Holger J. Schmidt  出版社:Bloomsbury Business  出版日:2020/02/04 裝訂:平裝
Brand management and development has traditionally been regarded as the responsibility of the organization they design, produce and sell the brand, before delivering it to customers. Yet this approach
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