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82筆商品,1/5頁

1.行銷學

作者:Philip Kotler;Gary Armstrong  出版社:普林斯頓國際  出版日:2017/08/01 裝訂:平裝

頂尖的行銷人員都擁有一個共同的目標:將消費者放在行銷的中心。因此,今日的行銷人員不只希望銷售產品,而是想要吸引顧客參與以及建立深度的顧客關係,以令其品牌成為消費者對話與生活中一個有意義的部分。本版新增之處新增線上、社群媒體、行動通訊、其他數位技術的發展情況,以及如何影響著行銷人員、品牌和顧客彼此吸引與參與的方式。特別針對新趨勢顧客參與行銷 — 建立直接且持續的顧客參與,以形塑品牌、品牌對話、品牌

定價:580元   優惠價: 95551

庫存:1

2.行銷管理

作者:Philip Kotler;Gary Armstrong  出版社:普林斯頓國際  出版日:2016/09/07 裝訂:平裝

頂尖的行銷人員都擁有一個共同的目標:將消費者放在行銷的中心。因此,今日的行銷人員不只希望銷售產品,而是想要吸引顧客參與以及建立深度的顧客關係,以令其品牌成為消費者對話與生活中一個有意義的部分。第十六版行銷管理新增之處新增線上、社群媒體、行動通訊、其他數位技術的發展情況,以及如何影響著行銷人員、品牌和顧客彼此吸引與參與的方式。特別針對新趨勢顧客參與行銷 — 建立直接且持續的顧客參與,以形塑品牌、品

定價:770元   優惠價: 95732

庫存:1

3.Armstrong: Marketing An Introduction_p4

作者:Gary Armstrong  出版社:Pearson Education Limited  出版日:2019/04/16 裝訂:平裝

定價:2914元   優惠價: 92623

無庫存,下單後進貨(採購期約45個工作天)

4.Marketing ― An Introduction

作者:Gary Armstrong  出版社:Trans-Atlantic Pubns  出版日:2015/10/15 裝訂:平裝

定價:4388元   優惠價: 93949

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5.Marketing: An Introduction—Custom Edition

作者:Gary Armstrong  出版社:Pearson Custom Pub  出版日:2006/03/18 裝訂:平裝

定價:5877元   優惠價: 95289

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6.Marketing Pearson Etext Combo Access Card ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2019/05/25 裝訂:精裝

For undergraduate principles of marketing courses. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail). An intr

定價:4799元   優惠價: 94319

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7.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/04/03 裝訂:精裝

定價:8399元   優惠價: 97559

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8.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/04/01 裝訂:平裝

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not tran

定價:11399元   優惠價: 910259

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9.Marketing 2017 ― An Introduction - With Pearson Etext

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/03/26 裝訂:精裝

定價:5559元   優惠價: 95003

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10.Marketing ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/11 裝訂:精裝

定價:6552元   優惠價: 95897

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11.Marketing ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/07 裝訂:平裝

NOTE: Before purchasing, check with your instructor to ensure youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not t

定價:11226元   優惠價: 910103

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12.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/06 裝訂:平裝

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how c

定價:10800元   優惠價: 99720

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13.Principles of Marketing + Mymarketinglab With Pearson Etext Access Card

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/04/12 裝訂:精裝

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are

定價:13332元   優惠價: 911999

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14.Principles of Marketing + Mymarketinglab With Pearson Etext ― Value Edition

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/19 裝訂:精裝

定價:9402元   優惠價: 98462

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15.Principles of Marketing With Pearson Etext

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/18 裝訂:精裝

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for eac

定價:4710元   優惠價: 94239

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16.Principles of Marketing

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/09 裝訂:精裝

For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it

定價:11504元   優惠價: 910354

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17.Principles of Marketing ― Value Edition

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/03 裝訂:精裝

定價:8802元   優惠價: 97922

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18.Principles of Marketing, 2014 Mymarketinglab With Pearson Etext Access Card

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2014/05/15 裝訂:精裝

定價:4680元   優惠價: 94212

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19.Marketing 2014 Access Code ― An Introduction: Includes Pearson eText

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2014/04/04 裝訂:精裝

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for

定價:4449元   優惠價: 94004

無庫存,下單後進貨(採購期約45個工作天)

20.Principles of Marketing + Mymarketinglab With Pearson Etext Access Card ― Student Value Edition

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2013/04/16 裝訂:精裝

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers maste

定價:7824元   優惠價: 97042

無庫存,下單後進貨(採購期約45個工作天)