The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies, cultu
An entertaining and eye-opening collection of hundreds of new, emerging, and just invented words and phrases is designed to identify the latest trends in our social, cultural, economic, and political
Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of N
