Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--stru
The best-selling authors of Made to Stick and Switch counsel readers on how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies a
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds isthirty-two years. Understanding numbers is essentialbut humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than fiveanything from six to infinity was known as ';lots.' While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a
The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so oft
?Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y D
The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan
Shows you how to overcome your brain's natural shortcomings. This book draws on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brain
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health s