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你可以改變別人:《華爾街日報》《紐約時報》長銷百萬作家,讓每個人不知不覺照你的心意做
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1.你可以改變別人:《華爾街日報》《紐約時報》長銷百萬作家,讓每個人不知不覺照你的心意做

作者:奇普‧希思(Chip Heath); 丹‧希思(Dan Heath)  出版社:樂金文化  出版日:2023/03/31 裝訂:平裝
★《紐約時報》、《華爾街日報》銷售冠軍★《紐約時報》暢銷書排行榜47週霸榜★亞馬遜網站編輯選書——2010年最佳非文學類圖書之一★《環球郵報》年度十大最佳商業書籍★《Inc.》雜誌企業主十大最佳書籍★《華盛頓郵報》領導人十大好書 為什麼有人老是遲交、遲到?為什麼婚後老是為了小事吵架?為什麼戒菸每次都失敗?為什麼想早起運動卻都爬不起來?為什麼每次出於善意要求人們改變,卻往往收到一句:改變好難! 改變之所以困難,不是因為懶惰或缺乏毅力,而是缺乏明確的指令、鮮明的情感,還有對的環境。想讓下屬變得不再遲到?還是希望工作團隊更有凝聚力?或是讓工作SOP的出錯率降低?更難為的是,「改變」明明是為了對方、甚至所有人好,我們卻常礙於「強迫他人」的大帽子苦苦掙扎……其實,不論是要改變自己、改變他人,還是改變組織,暢銷各國十餘年的《你可以改變別人》一書告訴大家,只要掌握3層面的行動架構,就能輕鬆改變,無痛成長。我們的情感面就像大象,而理智面則是騎象人,騎象人手持韁繩,看似能控制大象,但兩者的力量實在過於懸殊,當雙方意見不合時,騎象人完全不是大象的對手,很容易敗下陣來,被大象拖著跑。 因此,如果想讓改變成功,你需要給予清晰的指令,並從情感面著手,避免因疲乏導致半途而廢,最後再塑造容易改變的環境,引導大象走在正確且順暢的道路上。 在本書中,史丹佛商學院行為學大師希思兄弟以大量行為研究為基礎,透過詳實有趣的案例,告訴我們如何掌握3層面的行動架構:理智面〈指揮騎象人〉、情感面〈激勵大象〉、環境面(形塑路徑),並提供9大關鍵策略。我們不必大發雷霆、不必高壓強迫,就能重新點燃「改變」引擎: ◎成功改變的3層行動架構‧第一層:理智面〈指揮騎象人〉 面對理性的人,可以加強這個部分。我們有時候抗拒改變,可能是因為指示不清楚,所以想成功改變必須提出清晰明確的行動指令。譬如想讓員工更積極,不要只是叫他們「更加努力」,而是應該規定「每個月至少要打125通電話給客戶」。 ‧第二層:情感面〈激勵大象〉 面對感性的人,要讓他在改變的過程中找到「感覺」。我們常以為
定價:380 元, 優惠價:9 342
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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2.Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

作者:Chip Heath  出版社:Random House Inc  出版日:2010/09/01 裝訂:平裝
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--stru
定價:420 元, 優惠價:79 332
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Decisive: How to Make Better Choices in Life and Work
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3.Decisive: How to Make Better Choices in Life and Work

作者:Chip Heath  出版社:Crown Publishers  出版日:2013/03/26 裝訂:平裝
The best-selling authors of Made to Stick and Switch counsel readers on how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies a
定價:665 元, 優惠價:79 525
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Switch: How to Change Things When Change is Hard
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4.Switch: How to Change Things When Change is Hard

作者:Chip Heath  出版社:Crown Publishers  出版日:2011/03/03 裝訂:平裝
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual
定價:420 元, 優惠價:79 332
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Decídete: Cómo Tomar Las Mejores Decisiones En La Vida Y En El Trabajo

5.Decídete: Cómo Tomar Las Mejores Decisiones En La Vida Y En El Trabajo

作者:Chip Heath  出版社:PLANETA PUB  出版日:2022/11/08 裝訂:平裝
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Making Numbers Count
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6.Making Numbers Count

作者:Chip Heath  出版社:Avid Reader Pr  出版日:2022/01/11 裝訂:平裝
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds isthirty-two years. Understanding numbers is essentialbut humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than fiveanything from six to infinity was known as ';lots.' While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a
定價:560 元, 優惠價:79 442
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Making Numbers Count: The Art and Science of Communicating Numbers
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7.Making Numbers Count: The Art and Science of Communicating Numbers

作者:Chip Heath  出版社:Avid Reader Pr  出版日:2022/01/11 裝訂:精裝
定價:840 元, 優惠價:79 664
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Making Numbers Count: The Art and Science of Communicating Numbers
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8.Making Numbers Count: The Art and Science of Communicating Numbers

作者:Chip Heath  出版社:Simon & Schuster  出版日:2022/01/11 裝訂:有聲書
定價:700 元, 優惠價:1 700
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Power Of Moments
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9.Power Of Moments

作者:Chip Heath  出版社:Simon & Schuster  出版日:2017/10/03 裝訂:平裝
定價:630 元, 優惠價:79 498
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Decisive—How to Make Better Choices in Life and Work

10.Decisive—How to Make Better Choices in Life and Work

作者:Chip Heath; Dan Heath  出版社:Random House  出版日:2013/03/26 裝訂:有聲書
The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan
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Switch ─ How to Change Things When Change Is Hard
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11.Switch ─ How to Change Things When Change Is Hard

作者:Chip Heath; Dan Heath  出版社:Crown Publishers  出版日:2010/02/16 裝訂:精裝
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
定價:1015 元, 優惠價:79 802
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Switch ─ How to Change Things When Change Is Hard
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12.Switch ─ How to Change Things When Change Is Hard

作者:Chip Heath; Dan Heath  出版社:Random House  出版日:2010/02/16 裝訂:有聲書
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
定價:1225 元, 優惠價:79 968
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Decisive: How to make better choices in life and work
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13.Decisive: How to make better choices in life and work

作者:Chip Heath; Dan Heath  出版社:Random House UK  出版日:2013/03/28 裝訂:平裝
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so oft
定價:659 元, 優惠價:79 521
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Made to Stick:Why some ideas take hold and others come unstuck
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14.Made to Stick:Why some ideas take hold and others come unstuck

作者:Chip Heath; Dan Heath  出版社:Cornerstone  出版日:2008/02/07 裝訂:平裝
定價:604 元, 優惠價:95 574
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The Power of Moments:Why Certain Experiences Have Extraordinary Impact
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15.The Power of Moments:Why Certain Experiences Have Extraordinary Impact

作者:Chip Heath; Dan Heath  出版社:Transworld Publishers Ltd  出版日:2019/03/07 裝訂:平裝
定價:549 元, 優惠價:95 522
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Switch:How to change things when change is hard
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16.Switch:How to change things when change is hard

作者:Chip Heath; Dan Heath  出版社:Cornerstone  出版日:2011/03/03 裝訂:平裝
定價:604 元, 優惠價:95 574
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Switch ─ Como cambiar las cosas cuando cambiar es dificil / How to Change Things When Change Is Hard
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17.Switch ─ Como cambiar las cosas cuando cambiar es dificil / How to Change Things When Change Is Hard

作者:Chip Heath; Dan Heath  出版社:Random House Spanish  出版日:2011/04/05 裝訂:平裝
?Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y D
定價:593 元, 優惠價:79 468
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Decisive ─ How to Make Better Choices in Life and Work
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18.Decisive ─ How to Make Better Choices in Life and Work

作者:Chip Heath; Dan Heath  出版社:Random House Inc  出版日:2013/03/26 裝訂:精裝
The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan
定價:1050 元, 優惠價:79 830
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Decisive
79折

19.Decisive

作者:Chip Heath; Dan Heath  出版社:Random House UK  出版日:2014/02/06 裝訂:平裝
Shows you how to overcome your brain's natural shortcomings. This book draws on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brain
定價:659 元, 優惠價:79 521
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Made to Stick ─ Why Some Ideas Survive and Others Die
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20.Made to Stick ─ Why Some Ideas Survive and Others Die

作者:Chip Heath; Dan Heath  出版社:Random House Inc  出版日:2007/01/02 裝訂:精裝
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health s
定價:1050 元, 優惠價:79 830
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