"The content thoroughly covers the essential elements of a [first-year] experience course. In fact, the topics have the potential to significantly impact student success."--- Marilyn R. Bowers, Walter
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw
Authored by three of the nation's leading experts on the first-year experience, this Concise version of Your College Experience?presents a?straightforward, realistic, and intelligent review of the ski
Written by the leading authorities on the first-year seminar and grounded in research, Your College Experience offers students practical help in making the transition to college and getting the most o
