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1767筆商品,1/89頁

1.Advertising Account Planning ― New Strategies in the Digital Landscape

作者:Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles  出版社:Rowman & Littlefield Pub Inc  出版日:2019/07/12

Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research n

定價:2430元   優惠價: 92187

2.Advertising Account Planning ― New Strategies in the Digital Landscape

作者:Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles  出版社:Rowman & Littlefield Pub Inc  出版日:2019/07/12

Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research n

定價:1215元   優惠價: 91094

3.Public Relations History ― Reworking Pasts and Reclaiming Futures

作者:David McKie; Jordi Xifra  出版社:Taylor & Francis  出版日:2019/06/22

Although PR scholarship has significantly extended its methodological, reflective and theoretical range, the accompanying resurgence in PR history scholarship still lags behind. This book aims to take

定價:6750元   優惠價: 96075

4.Ultimate Guide to Amazon Advertising

作者:Timothy Seward  出版社:Entrepreneur Pr  出版日:2019/05/14

The Ultimate Guide to Amazon Advertising for Business show readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, proven to increase their search visibility, cons

定價:770元   優惠價: 79608

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5.How to Create an Idea If You Are Not Ogilvy ― The Secret Weapons of Advertising

作者:Alexey Ivanov  出版社:Ibidem-Verlag Haunschild/Schoen gbr  出版日:2019/04/30

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one

定價:1125元   優惠價: 91013

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6.Selling Sea Power ― Public Relations and the U.S. Navy, 1917-1941

作者:Ryan D. Wadle  出版社:Univ of Oklahoma Pr  出版日:2019/03/28

The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the “three planes” of war: in the skies, on the water

定價:1573元   優惠價: 91416

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7.Bluffer's Guide to Public Relations ― Instant Wit and Wisdom

作者:Keith Hann  出版社:Haynes Pubns  出版日:2019/03/26

Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator.

定價:348元   優惠價: 9313

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8.Your Book As a Business Card

作者:Michelle Prince; Michelle Prince (NRT)  出版社:Blackstone Pub  出版日:2019/03/19

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional

定價:490元   優惠價: 9441

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9.Your Book As a Business Card

作者:Michelle Prince; Michelle Prince (NRT)  出版社:Blackstone Pub  出版日:2019/03/19

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional

定價:490元   優惠價: 9441

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10.Your Book As a Business Card

作者:Michelle Prince; Michelle Prince (NRT)  出版社:Blackstone Pub  出版日:2019/03/19

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional

定價:875元   優惠價: 9788

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11.Between the Lines ― Early Advertising in Singapore: 1830s-1960s

作者:Various  出版社:Marshall Cavendish Intl  出版日:2019/03/07

定價:1048元   優惠價: 9943

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12.In the News ― The Practice of Media Relations in Canada

作者:William Wray Carney; Colin Babiuk; Mark Lavigne  出版社:Univ of Alberta Pr  出版日:2019/03/01

Now in its updated third edition, In the News is the “go-to” textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alik

定價:1798元   優惠價: 91618

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13.Junior ― Writing Your Way Ahead in Advertising

作者:Thomas Kemeny  出版社:Powerhouse Books  出版日:2019/02/26

This book is not a retrospective from some ad legend. This is not a book for clients or our bosses. It's a book that should be instantly useful for people starting out. A guide for the first few years

定價:873元   優惠價: 79690

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14.The Global Public Relations Handbook ― Theory, Research, and Practice

作者:Krishnamurthy Sriramesh (EDT); Dejan Vercic (EDT)  出版社:Routledge  出版日:2019/02/15

Now in its Third Edition, The Global Public Relations Handbook: Theory, Research, and Practice continues to offer a global discussion on the history, development, and current status of the public rela

定價:11250元   優惠價: 910125

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15.Creative Blindness and How to Cure It ― Real-life Stories of Remarkable Creative Vision

作者:Dave Trott  出版社:Harriman House Pub  出版日:2019/02/04

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this enter

定價:700元   優惠價: 9630

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16.Persuasive Copywriting ― Cut Through the Noise and Communicate With Impact

作者:Andy Maslen  出版社:Kogan Page Ltd  出版日:2019/01/28

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notorious

定價:1348元   優惠價: 91213

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17.Feminist Perspectives on Advertising ― What's the Big Idea?

作者:Dunja Antunovic (CON); Li Chen (CON); Janice Marie Collins (CON); Patricia G. Davis (CON); Grace Diabah (CON)  出版社:Lexington Books  出版日:2019/01/15

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminism

定價:5400元   優惠價: 94860

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18.The Practice of Public Relations

作者:Fraser P. Seitel  出版社:Pearson  出版日:2019/01/11

定價:12398元   優惠價: 911158

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19.Straight Talk About Public Relations ― New Strategies on Social Media and Content Marketing

作者:Robert Wynne; Dave Boone (FRW)  出版社:Maven House Pr  出版日:2019/01/08

Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this b

定價:698元   優惠價: 9628

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20.Writing an Ad

作者:Cecilia Minden; Kate Roth  出版社:Cherry Lake Pub  出版日:2019/01/01

"Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an ef

定價:448元   優惠價: 9403

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