Advertising Account Planning: New Strategies in the Digital Landscape
- ISBN13:9781538114070
- 出版社:Rowman & Littlefield Intl
- 作者:Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles
- 裝訂/頁數:平裝/156頁
- 規格:229cm*162cm*1.9cm (高/寬/厚)
- 出版日:2019/06/12
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Carol J. Pardun is a professor in the School of Journalism and Mass Communications at the University of South Carolina. She regularly teaches the Account Planning course as well as a variety of topics courses. She is a former president of the Association of Education in Journalism and Mass Communications (AEJMC). Pardun is the author of Advertising & Society: An Introduction.Beth E. Barnes is a professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. She also heads the international studies program for the college and represents it on the university’s International Advisory Council. Barnes is a former president of the Association of Schools of Journalism and Mass Communications (ASJMC). Sheri J. Broyles is a professor in the Mayborn School of Journalism at the University of North Texas. She has taught Principles of Advertising, Account Planning, Copywriting and Advertising Campaigns. She regularly teaches a Maymester course in New York City. She has served on the Accrediting Council on Education in Journalism and Mass Communications and regularly serves on accrediting site teams.
Beth E. Barnes is a professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. She also heads the international studies program for the college and represents it on the university’s International Advisory Council. Barnes is a former president of the Association of Schools of Journalism and Mass Communications (ASJMC). Sheri J. Broyles is a professor in the Mayborn School of Journalism at the University of North Texas. She has taught Principles of Advertising, Account Planning, Copywriting and Advertising Campaigns. She regularly teaches a Maymester course in New York City. She has served on the Accrediting Council on Education in Journalism and Mass Communications and regularly serves on accrediting site teams.
Sheri J. Broyles is a professor in the Mayborn School of Journalism at the University of North Texas. She has taught Principles of Advertising, Account Planning, Copywriting and Advertising Campaigns. She regularly teaches a Maymester course in New York City. She has served on the Accrediting Council on Education in Journalism and Mass Communications and regularly serves on accrediting site teams.
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