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無庫存,下單後進貨(採購期約45個工作天)
Essentials of Marketing Research
  • Essentials of Marketing Research

  • ISBN13:9780357033937
  • 出版社:Cengage Learning
  • 作者:Barry J. Babin
  • 裝訂:平裝
  • 版次:7
  • 出版日:2018/08/22
定  價:NT$10392元
優惠價: 99353
可得紅利積點:280 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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