實用商務英語（簡體書）

周紅主編這本《實用商務英語》旨在通過學習者閱讀和教師講授原汁原味的商務英語材料，讓學習者在有效提高商務英語閱讀水平的同時，拓寬國際視野，積累商務領域的相關知識，為學生今後進入商務職場打下基礎。
本書共有10個單元，每單元由Practical Learning，Practical Reading，Case Study，Practical Activity和Practical Writing五大部分組成。所有活動都圍繞單元主題展開。其中Practical Leaming部分由個人圖文匹配活動和小組問答活動兩個練習形式構成；Practical Reading部分包括Text A和Text B兩篇課文，A篇課文從宏觀層面介紹主題內容，B篇課文從微觀層面闡述內涵，選材都具有較強的實用性。課後練習都圍繞著課文重點和難點精心設計，以幫助學全面掌握課文的商務知識；Case Study部分提供一個案例，通過對案例的分析，旨在加深學生對課文的理解並培養學生的思辨能力；Practical Activity部分設計了一個與單元主題相關的商務場景，要求學生通過多個步驟模仿完成一項商務職場活動，最後以口頭報告、翻譯和寫作等多種形式呈現；Practical Writing部分是相關商務文體寫作，為今後學生步入職場打下良好的基礎。

Unit 1 Starting a Business
Practical Learning
Practical Reading
Text A: What Type of Business Should You Start
Text B: Starting an Online Business
Case Study: The Youngest Self-made Billionaire on Earth
Practical Activity: How to Introduce a Company
Practical Writing: Job Application Letter
Unit 2 Operations Management
Practical Learning
Practical Reading
Text A: Improving Efficiency Through Operations Management
Text B: Quality Inspections in the Supply Chain
Case Study: Walmart's Plan to Get You In and Out of Stores Faster
Practical Activity: How to Arrange a Business Meeting
Practical Writing: Meeting Minutes
Unit 3 Financial Management
Practical Learning
Practical Reading
Text A: Sources of Start-up Funding
Text B: Angel Investors
Case Study: Angelic Temptations
Practical Activity: How to Apply for a Personal Bank Loan
Practical Writing: Memo
Unit 4 Branding
Practical Learning
Practical Reading
Text A: China's Future in Brand Awareness
Text B: Essentials of Building a Winning Brand
Case Study:The Simple Secret of Apple's Brand Strategy
Practical Activity: How to Create a Brand Name
Practical Writing: Questionnaire
Unit 5 Advertising
Practical Learning
Practical Reading
Text A: The Digital Trends That Are Reshaping Advertising
Text B: Tips on Creating a Catchy Slogan for Your Business
Case Study: Why "A Diamond Is Forever" Has Lasted So Long
Practical Activity: How to Advertise a Product
Practical Writing: Notice and Announcement
Unit 6 E-commerce
Practical Learning
Practical Reading
Text A: Different Types of E-commerce Businesses
Text B: Future of E-commerce on Mobile Devices
Case Study: Alibaba's Singles' Day
Practical Activity: How to Set up Your WeChat Store
Practical Writing: Email
Unit 7 Business Travel
Practical Learning
Practical Reading
Text A: The Upside and Downside of Business Travel
Text B: Tips for Booking a Hotel on the Cheap
Case Study: Tales from My First Business Trip
Practical Activity: How to Book Airline Tickets and Hotel Rooms
Practical Writing: Letter of Hotel Reservation
Unit 8 Customer Service
Practical Learning
Practical Reading
Text A: Improving Your Customer Service
Text B: Handling Customer Complaints
Case study: Building Customer Value
Practical Activity: How to Make and Handle Customer Complaints
Practical Writing: Letter of Claim-settlement
Unit 9 Business Etiquette
Practical Learning
Practical Reading
Text A: The New Rules of Business Etiquette
Text B: The Art of a Mannerly Business Meal
Case Study: Germans in Business Negotiations
Practical Activity: How to Behave Properly in the Workplace
Practical Writing: Letter of Invitation
Unit 10 Corporate Culture
Practical Learning
Practical Reading
Text A: The Importance of a Corporate Culture
Text B: How to Attract and Retain Top Talents
Case Study: How WD-40 Created a Learning-Obsessed Company Culture
Practical Activity: How to Plan a Corporate Event
Practical Writing: Business Report
Keys