滿額折
Creating Value from Data Sharing ― Future-oriented Business Models in Theory and Practice
- 系列名：Informationsmanagement in Theorie Und Praxis
- ISBN13：9783658232757
- 出版社：Vieweg + Teubner Verlag
- 作者：Anne Dreller
- 裝訂：平裝
- 規格：21cm*14.8cm (高/寬)
- 出版日：2018/08/17
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Anne Dreller shows that data sharing offers great opportunities and huge value creation potential for the business world. Despite many opportunities that data sharing promises, the business world has not fully operationalized this fact yet, due to various existing challenges. Thus, an exemplary, future-oriented, and platform-based data sharing business model is developed for the startup Quemey. This business model is also equipped with prioritized implementation advice, including measures like focusing on strong values for all platform participants, growing their business into a powerful monopolist position, and eliminating barriers of technological, contractual and legal or data privacy uncertainties.
作者簡介
Anne Dreller holds a M.Sc. in Innovation & Information Management and a B.A. in Economics/Sales Management. After working for a leading German telecommunications company for five years, she is now engaged in an international management consulting firm.
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