Marketing Your Library's Electronic Resources ─ A How-to-do-it Manual for Librarians
- ISBN13：9780838915653
- 出版社：Neal Schuman Pub
- 作者：Marie R. Kennedy; Cheryl Laguardia
- 裝訂／頁數：平裝／195頁
- 規格：27.3cm*21.6cm*1.9cm (高/寬/厚)
- 版次：2
- 出版日：2017/08/28
定 價：NT$ 3575 元
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When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes •four complete programs from both public and academic libraries; •core competencies for electronic resource librarians based on research completed by NASIG; •an examination of the e-resource life cycle; •cutting edge guidance on COUNTER usage reports, altmetrics, and other web analytics; •advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; •a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and •numerous examples of well-executed plans and outcomes.This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
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