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Winning the War for Talent in Emerging Markets ─ Why Women Are the Solution
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Winning the War for Talent in Emerging Markets ─ Why Women Are the Solution

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Hewlett, an economist and author, and Rashid, a management consultant and talent innovation specialist, identify strategies for employers in the emerging markets of Brazil, Russia, India, China, and the United Arab Emirates to use to attract local female talent to address the dearth of top talent in their countries. They draw from quantitative data and interviews with male and female managers in these countries, which were gathered through the Center for Work Life Policy (of which they are both associated) from 2009-2010, to illustrate how to attract and retain these overlooked and highly qualified women and help them overcome cultural limitations and organizational constraints that hinder them, such as bias and discrimination, child care issues, extreme job workloads, and pressures from extended family. They include 30 case studies of initiatives by companies like Google India, Infosys, Cisco, and GE. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

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Sylvia Ann Hewlett, economist and author of 10 high-profile books, is the founding president of the Center for Work-Life Policy and the chair of the Hidden Brain Drain Task Force ? a group of 60 global companies and organizations committed to fully realizing female and multicultural potential. Ripa Rashid is a senior vice president of the Center for Work-Life Policy and has over 15 years’ experience as a management consultant in North America, Europe, Latin America and Asia.

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