瀏覽紀錄

TOP
除夕至初二春節期間,物流配送將視情況調整,請依出貨/取貨通知函為主,造成不便,敬請見諒。三民網路書店祝您新年快樂、萬事如意。
1/1
無庫存,下單後進貨(採購期約45個工作天)
Essentials of Business Research Methods
定  價:NT$9000元
優惠價: 98100
可得紅利積點:243 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

作者簡介

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data?Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research; ethical issues; data mining; customer relationship management; and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Dr. Joe Hair is a professor of Business Administration at Coles College, Kennesaw State University, USA.

Dr. Mary Wolfinbarger is a professor of Internet Marketing, Marketing Research, Principles of Marketing, Promotions and Advertising, at California State University, USA.

Arthur Money is a professor at Henley Management College at the University of Reading, United Kingdom.

Phillip Samouel is a professor of Multivariate Data Analysis, Theory of the Firm, Managerial and Business Economics at the Kingston University of London, United Kingdom.

Michael Page is the Provost and Vice President for Academic Affairs, Bentley University, USA, Dean of Post-experience Programs/Statutory and General Director, Rotterdam School of Management B.V. , Erasmus University, Netherlands, Professor Extraordinaire, Stellenbosch Business School, South Africa.

購物須知

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

外文館商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。