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Mktg + Marketing Coursemate With Ebook and Career Transitions Printed Access Card
- ISBN13：9781285091860
- 出版社：Cengage Learning
- 作者：Charles W. Lamb; Joe F. Hair; Carl McDaniel
- 裝訂／頁數：平裝／400頁
- 規格：27.9cm*21.6cm*2.5cm (高/寬/厚)
- 出版日：2013/02/07
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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
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