商用統計學

本書的目標是為主修管理、行銷、財務、會計、經濟與其他商業管理領域的學生提供許多敘述與推論統計學用的介紹性導覽。我們聚焦於商業應用，但同時也使用許多跟當前大學生的生活有關的習題與範例。

在課文中，我們為剛學習的學生闡述在基礎統計學課程中學習成功所需的每一個步驟。此逐步的方式可強化學習表現，加快準備並顯著地改善學習動機。了解觀念、閱讀與演練許多的範例與習題，以及理解統計方法在商業與經濟上的應用，是本書的焦點。

本書以解釋型的範例取代許多計算型的範例，來幫助學生了解並解釋統計結果。除此之外，本書更強調統計主題的觀念性質。在做這些改變的同時，我們仍舊極盡所能地呈現重要的觀念，以及提供有趣且相關的範例。

第八版的新增內容

我們對這一版做了許多我們認為老師與學生會有用且合時宜的改變。
我們已修改學習目標以讓它們更加清楚，也加入新的學習目標，前於內文旁顯示它們，且將它們百接融入於章節中。

我們已置換第I章至第4章的主要範例。新竹範例涵蓋更多的變數及更多的觀測值。它呈現實際的商業情況。它也會使用在第I3章與第I5章。

我們在許多章節內增加或修改幾個新的小節:
‧第9章已重新整理，以讓它更容易教授，同時也讓主題更為流暢。
‧第I3章已重新整理並包含迴歸方程式的斜率假設檢定。
‧第I5章則包含常態的圖形檢定與常態的卡方檢定。

新的習題與範例使用EXceI20I0與Minitab最新版的螢幕影像。我們也增加了這些影像的大小與清晰度。

在每一章的結尾有ExCeI20I0的軟體指=與更新後的Minitab指令。
我們謹慎地檢查所有章節的習題，並增加許多新的或修改過的習題。教師仍可找到並分派自己喜歡的習題給學生演練，或者引用新的範例。
我們加入了章節的數字，以便更清楚地區分主題且更容易參考它們。

每章最後的練習題均加以修正。棒球的資料已經更新到最新完成的20I0球季。我們也加入了新的商業應用，它是關於Buena校區巴士車隊的使用與維修資料。
在每一章的開頭，我們增加了新的照片與新的練習。

Douglas A. Lind is now an adjunct professor at Coastal Carolina University. He earned his Ph.D. and an MBA from The University of Toledo and a Bachelor of Science in Business from Bowling Green State University. Dr. Lind is the co-author with the late Robert D. Mason and William G. Marchal of Statistical Techniques in Business and Economics and Basic Statistics for Business and Economics published by Irwin/McGraw-Hill and Statistics: An Introduction published by Duxbury. In addition he has written Study Guides to be used with these texts. Dr. Lind has more than 25 years of college teaching experience. This includes teaching statistics at the introductory, intermediate, and advanced undergraduate level, as well as graduate courses in statistics and research methods. He is a past recipient of the Tony DeJute Outstanding Teacher award. This award is given annually by the College of Business to the outstanding teacher in the College. He is active in both consulting and community service in Northwest Ohio. He has consulted with such national firms as Ford Motor Company, Key Bank, National City Bank, and the former Sheller Globe. Regional consulting includes work with The Toledo Hospital, St. Vincent Mercy Medical Center, and the Toledo Community Oncology Program. He has served the community of Perrysburg, Ohio as a member of volunteer committees for the city and the school system. This includes his most avid avocation, coaching high school baseball, having served as a volunteer coach for more than 12 years. His professional memberships include The American Statistical Association, Decision Sciences, and The Textbook Author's Association.

William G. Marchal is Professor of Information Systems and Operations Management at The University of Toledo College of Business Administration. He received his B.S. degree in Mathematics from The University of Dayton, an M.A. in Mathematics from The Catholic University of America, and his D. Sc. in Operations Research from The George Washington University. Dr. Marchal has held visiting appointments at The University of Michigan and George Mason University. He has also worked at the Executive Office of the District of Columbia government, the George Washington University Institute for Management Science, and the U.S. Army Chemical Research & Development Center. Dr. Marchal is co-author with the late Robert D. Mason and Douglas A. Lind of three textbooks: Statistics: An Introduction; Statistical Techniques in Business & Economics; and Basic Statistics for Business & Economics. His research on stochastic models focuses on applications to waiting line models. Dr. Marchal has made paper presentations at meetings of professional societies, referred papers for journals and served as an associate editor of Naval Research Logistics. Published articles appear in the journals: Communications in Statistics, INFORMS, Journal on Computing, IIE Transactions, Interfaces, Operations Research, The Annals of Operations Research, AIIE Transactions and The Journal of Applied Probability.

Samuel Wathen is a Professor in the E. Craig Wall Sr. College of Business Administration at Coastal Carolina University. He earned his Ph.D. in Business Administration from the University of Minnesota, a M.B.A. from Oklahoma State University, a M.S. in Forest Biometrics from Virginia Polytechnic Institute and State University, and a B.S. in Forestry from the University of Illinois. Dr. Wathen's research interests include applied statistics, teaching methods, and manufacturing and service process design. He has published articles in the International Journal of Operations and Production Management, National Productivity Review, International Journal of Service Industry Management, and the Journal of Workplace Learning: Employee Counseling Today. Dr. Wathen has 14 years of teaching experience. This includes introductory statistics, decision analysis, operations management, materials management, and service operations management. His experience spans both graduate and undergraduate programs. He attended a Master Teaching seminar held at Georgia State University that offered concepts and techniques to improve course design, course delivery, exam construction, student involvement, and many other aspects of teaching.

譯者

朱晉德 文藻外語學院國際貿易暨企業管理學系助理教授
陳乃維 國立中正大學財務金融系專任助理教授