Marketing Research Essentials
- ISBN13：9781118249321
- 替代書名：Marketing Research Essentials
- 出版社：John Wiley & Sons Inc
- 作者：Carl McDaniel Jr.; Roger Gates
- 裝訂／頁數：平裝／452頁
- 規格：24.8cm*20.3cm*1.9cm (高/寬/厚)
- 出版日：2012/09/04
定 價：NT$ 1500 元
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
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