英語閱讀教程(第一冊)（簡體書）

《高職高專英語系列：英語閱讀教程（第1冊）》在教育部“十二五”規劃的大局下，以加強高職高專院校學生實踐能力和職業技能的培養為宗旨，順應當前的改革大潮。本系列教材配合本校的教學改革與精品課程建設，努力打造符合高職高專辦學理念與要求以及滿足企業生產、建設、管理、服務一線需要的高質量立體化的精品教材。通過對《高職高專英語系列：英語閱讀教程（第1冊）》的精心設計，能夠使應用英語和商務英語專業教學更貼近應用和商務工作和生活實際，有效地呈現應用和商務辦公場景，同時與相關資格認證相結合，使學生能夠掌握切實有用的語言信息，在提高聽、說、讀、寫、譯等實際語言運用能力的同時，順利通過國家統一資格認證，為學生後續學習、就業、職業技能提升和素質修養等奠定良好的基礎。．

總序
編寫說明
Unit 1 Giants in Business
Ⅰ Lead-in :Picture Talking
Ⅱ Comprehensive Reading:Passage A Bill Gates
Ⅲ Reading in Depth:Passage B Li Ka-shing
Ⅳ Reading Skill Focus:Context Clues （1）
Ⅴ Extending Reading:Rich Parents May Not Mean Rich Kids

Unit 2 Queens of Business Kingdom
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Mary Kay
Ⅲ Reading in Depth:Passage B The Most Famous Woman in China:Story of Yue-sai Kan
IV.　Reading Skill Focus:Context Clues（2）
Ⅴ Extending Reading:Ding, 20, Strives to Become A Model Boss

Unit 3 Career Planning
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Kai-fu Lee's Talk about Career Planning
Ⅲ Reading in Depth:Passage B Indra Nooyi
Ⅳ Reading Skill Focus:Context Clues （3）
Ⅴ Extending Reading:Ma and His Successful Business

Unit 4 Brand Story
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Nokia-Connecting People
Ⅲ Reading in Depth:Passage B Nike-Just Do It
Ⅳ Reading Skill Focus:Context Clues（4）

Unit 5 Fashion Life
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Chanel-Always Elegant, Always Unique
Ⅲ Reading in Depth:Passage B Prada-Luxury Kingdom
Ⅳ Reading Skill Focus:Identifying References
Ⅴ Extending Reading:Lady Gaga Fashion-There Is Nothing to Be Afraid

Unit 6 Unique Business-running View
Unit 7 Fashion Products
Unit 8 Business Color Psychology
Unit 9 Personal Finance
Unit 10 To Be A Smart Consumer
Unit 11 Business Communication
Unit 12 Business Culture
參考文獻．